We can help you win in the market
Here’s how we do it.
Strategy
Our team works closely with yours to develop a go-to-market strategy. It begins with a thorough understanding of your market, followed by a game plan that enables you to successfully achieve your mission, whether that’s introducing your product or service for the first time, launching a new version, or changing course.
Planning
We will develop a plan for your company that addresses the four key pillars of go-to-market success: effectively positioning your company and products, developing a demand-generation process that works, leveraging the value of your existing customers, and building a strong brand.
Execution
Once the strategy and plan are in place, we’ll roll up our sleeves and help you carry them out. We become an extension of your team, taking responsibility for the tactics and processes that make or break a plan’s success. Through monitoring and analysis, we are there to determine if course correction is needed and take action.
What we do
We help you improve your marketing and sales efforts through a variety of initiatives, such as:
Company and product messaging
Before you can develop a unique message and create a category, you must clearly articulate the problem you’re solving and what distinguishes you from your competitors. We help you develop and communicate this message.
Major campaigns and initiatives
The most effective way to build rapid market momentum is to develop an overarching campaign or initiative and align your whole marketing and sales team around it. We will help you identify such an initiative and build the core marketing assets, design the campaigns and sales plays, and execute the individual tactics.
Lead-to-revenue and demand generation
Each company’s lead-to-revenue process is unique. We combine our understanding of your solution, your target market, and your buyer with our knowledge and experience building lead-to-revenue and demand generation processes to build plans that will work for your organization. Once developed, we will help you execute these plans, while consistently measuring their effectiveness to ensure you see a noticeable improvement in results.
Customer insight
Our teams will help you gain a better understanding of your customers by executing “voice of the customer” projects. These projects may range from direct customer interviews to broad-based surveys that help you both qualitatively and quantitatively understand your customers and prospects. The results can be used to help drive future product development, build revenue expansion programs, improve customer interaction, and create customer case studies.
Why should you consider us?
The name of our company, Cerebral Action, embodies our approach to building our customers’ success in the market.
We think, then we take action.
About Us
Cerebral Action (C12N) was founded by Atri Chatterjee, who has spent almost 30 years in technology development and marketing, successfully leading four companies, two private and two public, as chief marketing officer (CMO). Atri built C12N to offer CMO-level services from strategy to execution.
As CMO at Zscaler (cloud security), Atri built the marketing organization into a worldwide team of more than 60. At Act-On Software (B2B marketing automation), he helped develop and execute a lead-to-revenue model that grew the company 15x in four years. At Secure Computing (NASDAQ: SCUR; enterprise security), he helped position the company as a leader in enterprise gateway security, and at McAfee.com (NASDAQ: MCAF, business-to-consumer security), he developed a viral go-to-market online strategy centered around the McAfee Security Center that enabled the company to exceed $100M in annual revenue with less than 250 employees .
Joining Atri is a virtual team of experts in analytics, campaign development, demand generation, category and message creation, and sales enablement.
